[百家讲坛] Art & commerce

主讲人: 张岸青教授

讲座时间: 202012 3  13:00-14:30

讲座地点: 艺术设计学院展厅

主办单位: 图书馆、艺术设计学院和科研处

 

主讲人简介:   

张岸青教授现任GAP副总裁,大中华区创意总监,负责泛亚区的市场营销及创意团队的建立,在美三十余年积累了众多品牌建立及品牌营销的经验,他曾是Old Navy的副总裁,一手创立了该品牌的新创意形象及图形图像设计标准,不仅如此,张教授之前还在Banana Republic任创意总监。  

讲座主要内容:

    此次讲座从专业视角深度谈Art & commerce的联系与内在逻辑,通过著名品牌案培养学生的审美素养、拓展学生的国际视野,通过对“艺术与商业”的讲解,使学生对设计转化成效有一个全方位的认知。 


发布时间:2019-11-30

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